How .KE empowered Safaricom as a Kenyan brand

Through their .KE domain, Safaricom provides a broad range of first-class products and services for telephony, EDGE, broadband Internet and fax. It is regularly viewed by 92% of Kenyans. www.safaricom.co.ke is one of the top 50000 sites in the world. Safaricom on .KE at www.safaricom.co.ke

International brands went .KE…and aced it

Nivea is a veteran international brand which opted to go .KE. Nivea’s .KE Domain; nivea.co.ke is now reaping benefits. Through adopting the Kenyan .KE Domain, Nivea products have very successfully infiltrated the Kenyan market. Nivea is a product brand of Beiersdorf, a company which was founded by Carl Paul Beiersdorf on March 28th, 1882 in Germany. Nivea is a trusted brand of skin products which...

Kenyan Brands Flaunt their .KE Domains

EQUITY BANK Local brands that went .KE have much to show for it. We are featuring some of them in this episode of our blog; we will take an in-depth look into www.equitybank.co.ke and www.eatout.co.ke Equity Bank, a famous Kenyan brand www.equitybank.co.ke is living up to its slogan of “your listening, caring financial partner” through its .KE Domain. Equity Bank It has innovatively set up custom-made...

Personalities are successfully flaunting their .KE Domains

In the wake of .KE Domains, individual personalities have not been left behind. Here we feature personalities who have made .KE Domains work for them.   LARRY MADOWO Larry Madowo is a media personality who chose to go .KE. It has worked for him. Larry Madowo Larry is a talented journalist who has served at KTN and NTV; some of Kenya's influential media stations. His .KE blog is one of the most...

Names do haunt

domain names There’s something about a name that just haunts your life like a ghost. Take a look at Steve Jobs; Apple, his brainchild is lauded for creating worldwide jobs for over 63,000 people. This is besides the thousands other jobs that are derived from Apple’s innovations.     Bill Gates (more…)

Brand Protection of the Domain on the Internet

cyber squatting How can a brand avoid cyber squatting, loss of revenue and costs that follow? Cyber squatting can and does happen everyday. What legal implication exists? Depending on the situation, site owners may have legal recourse (e.g. trademark infringement lawsuits or arbitration). Through entities like KeNIC the .KE Registry However, the accompanying costs and litigation through courts can...

BRAND PROTECTION FOR CORPORATES ON INTERNET

Securing your domain Did you know that Brand Protection for Kenyan Corporates exists through .KE Domain? The entire name space around the brand is secured against any form of similarity on the internet. The downside of not securing your domain can lead to cyber squatting which can be described, as the act of registering a name in bad faith. Cyber squatting has become one of the major problems facing...

Personal Branding through a Domain name

Personal branded Domain Corporates invest lots of resources in brand development and building equity. In Kenya this has been largely achieved through very tactical marketing communication in print, Radio, Television, out of home (Billboard) and several below the line activities. Personal branding takes the form of an individual defining their identity and working on ways of enhancing the profile through...

Why should an organisation or person get a .KE Domain Name?

Why should an organisation or person get a .KE Domain Name? Domain Names are a unique identity on the Internet, however, a .KE domain name, unlike other generic domain names like .com, provides an identity that is a distinct association to Kenya. Therefore the .KE name space has the added advantage of providing not only a globally recognized Internet Identity, but also an association to one’s country. The...

Welcome to KeNIC Blog

We welcome all to the KeNIC Blog. This is a forum for the local Internet community to discuss and share ideas with KENIC on how we can make dot KE the best ccTLD in Africa. back to home